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Motivational Lecture

PHS Luxury Conference 2022 Speakers

Meet the Speakers

Alan D. Lev is the Chairman of Belgravia Group, Ltd., a Chicago residential homebuilder specializing in townhome, condominium, and apartment developments throughout the Chicago and now is Scottsdale, Arizona.

SMART Talk topic: Generatively vs. Stagnation-A Roadmap

Head of Research, National Kitchen & Bath Association. After working for years conducting research in the financial services industry, Tricia sets the strategic direction for NKBA’s research initiatives and manages the design, implementation, reporting and promotion of the Association’s custom research studies.

SMART Talk topic: The Evolving World of the Luxury Customer

Owner at Melanie Anne, Professional EOS Implementer® | Business & Mindset Coach

SMART Talk topic: Hitting the Ceiling

Principal / Senior Designer, Raad Ghantous & Associates, and VP of Design, Identity Hospitality

SMART Talk topic: Reimagining Home – Our New Imaginational Hierarchy of Needs.

Jack Pizzo, MS, PLA, ASLA, ICN is the founder and principal of The Pizzo Group of companies.

SMART Talk topic: Connecting people to the Environment

Sharry Schmid is the president of Edina Realty, the Midwest’s largest residential real estate firm serving Minnesota and western Wisconsin.

SMART Talk topic: Where it began and where we are today

Vicki Bachmann, VP of Business Partnerships, MATTER. Vicki is Owner of our MATTERhouse Team. She also works to develop relationships with business owners and corporations to contribute to MATTER’s projects and help achieve MATTER’s vision of self-sustainability.

SMART Talk topic: What Matters

Pat Clemens

Pat Clemens spent much of his career as a luxury home builder in Minneapolis/St. Paul area. He currently serves as Vice President of Construction Lending at Bridgewater Bank, the premier Twin Cities’ bank dedicated to serving the needs of real estate investors and entrepreneurs, including luxury homebuilders.

SMART Talk topic: The State of the Economy Today

Wendy Cohen

Wendy Cohen, CEO of PowerHouse Companies (PowerHouse SMART® & PowerHouse SMART Luxury Conference, PowerHouse Advisors & PowerHouse Recruiting)The PowerHouse Group of Companies is dedicated to HELPING OTHERS.

SMART Talk topic: The Power of Connecting - Growing Personally and Professionally

Elizabeth Cohen

Elizabeth Cohen is a Sales and Business General Manager powerhouse. Elizabeth has 25+ years of leadership experience, and currently leads business operations of creative, collaborative interior design firm, Studio M Interiors, focused on building a culture of excellence through people, processes, and projects.

SMART Talk topic: Conference Opening Introductions

PHS Luxury Conference 2022 Moderators

Greg Feda

Greg is the owner/president of Contractors Connection Co,- Connecting Builders to the highest level of subcontractors. He also works with other building associations.  His main focus is to bring new and experienced, skilled talent into the home-building industry!  You will likely see Greg at the vast majority of industry events.

Rebecca Pogonitz

In 2001, Rebecca founded GOGO Design Group to serve residential design clients in the Chicago area and throughout the Midwest. Rather than being recognized for a particular design style, she is known for designing soul-nourishing spaces that are uniquely tailored to each homeowner’s preferences and daily lifestyle. Rebecca often speaks on design-related topics at consumer education events and B2B design/build conferences and is PowerHouse SMART's Midwest Director. Her work has been featured in Kitchen & Bath Design News, Chicago Tribune Magazine, Design Chicago, and on Houzz and

Ron Frisk

As the owner and co-founder of Fuse Studio Inc. Ron brings over 35 years of experience in Sales, Marketing and Manufacturing. During that same time he also lived with one foot in the design world through his Wife Christine Frisk where he developed a deep appreciation for good design.

At Fuse, Ron has paired his years of experience in manufacturing to help source products that are built to the highest standards of quality and sustainability. This knowledge also allows him to tell the manufacturing story behind a beautiful piece of furniture or light fixture in a way that adds to the overall beauty of each piece.

Lynn Dale

Lynn works closely with builders, architects, and designers to specify lighting for all their projects. Everything from lighting layout of architectural lighting to decorative lighting selections. Managing the lighting portion from selections to delivery for the premier source for Visual Comfort & Co. family of brands. Visual Comfort & Co. is the industry-leading resource for decorative and premium architectural lighting and fan collections.  I assist our clients in finding the perfect balance of form and function, in their lighting decor. Our refreshing approach makes your search for lighting simple and the results brilliant.

As the owner of McAlpin Marketing, Jen has been passionately involved in the Twin Cities building industry for 18-plus years. From sales and marketing to strategic brand development and curating new business for clients, she has helped builders, architects, interior designers, and many other trade partners grow their businesses with strategic marketing solutions. Actively involved in the industry’s associations and trade organizations, she acts as the face to many of her clients; wearing their hats and connecting them as any good “match-maker” would.

Tim Aden

Tim represents fine products for distinct living, including cabinetry & custom wood countertops throughout the Midwest IL, WI, MN, ND, SD, MO, MI & IN. 40 years of experience working in many facets of the kitchen & bath remodeling industry, business owner and currently as a cabinet manufacturer’s representative for Krengel & Hood, an above & beyond manufacturers' representative firm.

Tim has served for many years as President of the local NKBA Chapter as well as serving as a National Director for NKBA. 

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